Truyền Thông

5 Digital Marketing Skills to Master for 2020 & Beyond



There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand – plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!

LIST OF RESOURCES

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– Getting Started with the Top Digital Skills | Where to Learn

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If you’re looking to futureproof your career, these skills will help you.

So let’s dive right into it.

The first skill you need is Digital Psychology.

As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.

That’s what digital psychology is all about!

The second skill to learn is Customer Experience (or CX for short),

Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.

Wait, but isn’t that UX?

Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.

This means that every area of your business will impact CX.

So having a solid understanding of your customer’s experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.

The third tip you need is Front-end Code.

Yes, for sure we can get away with not knowing code with the abundance of “coding-free” tools and solutions.

But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.

Coding schools are abundant but have a look at some of our favourites in the resource link!

The fourth skill you need to learn is Video Marketing.

Video marketing is great for increasing social engagement, building authority and converting and increasing sales.

To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo’s (our Head of Video) clip on the principles of applying video across your marketing funnel.

The fifth skill that you need to learn is Digital Analytics.

We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.

And you need to understand both!

It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.

There you have it!

Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.

Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!

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Make sure to check out our website to learn more about us and for more goodies:

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36 Comments
  1. Growth Tribe 5 months ago
    Reply

    Get the resource list here – https://hubs.ly/H0l1QCm0

  2. Jamin Chowdhury 5 months ago
    Reply

    This might be the most informative video I’ve ever seen

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  4. Slyy Max 5 months ago
    Reply

    i love this

  5. Lillian Borden 5 months ago
    Reply

    Enjoyed the video, but I won't be subscribing because your logo and name is offensive to the indigenous people. As a marketer and human being, you need to understand what is offensive and oppressive and what is acceptable. Cultural appropriation is not acceptable. I hope you will take these things into consideration and change your logo and name. Let's all be better humans. Thanks for reading.

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    Reply

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  8. Manuela Jacard 5 months ago
    Reply

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  9. Heath Barber 5 months ago
    Reply

    First time looking at one of your videos and I'll be watching many more. Thank you!

  10. Sofi Khmara 5 months ago
    Reply

    amazing, thanks so much!!

  11. Davie Donna 5 months ago
    Reply

    What programming language should a digital marketer be learning?

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  14. Kamil Łysik 5 months ago
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  15. Ehsanul Hoq 5 months ago
    Reply

    Thanks for this great content.

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  18. Ričard Dechtiarenko 5 months ago
    Reply

    Great content.

  19. umar mumbai blogger 5 months ago
    Reply

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  20. Silicon Entrepreneur 5 months ago
    Reply

    I was thinking about fb ads or video marketing

  21. Christy Maniyattu 5 months ago
    Reply

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  22. Que_Rico 5 months ago
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  23. Rodrigo Puebla 5 months ago
    Reply

    Hi Guys! Great content, won a suscriber today

  24. Brian Zhang 5 months ago
    Reply

    What a great list for a new digital marketer like myself. But seeing this list made a a little bit overwhelmed. Long way to go.

  25. Alex Moreno 5 months ago
    Reply

    Superb video!

  26. S. M. 5 months ago
    Reply

    Thank you. Subscribed!

  27. Gustavo Herrera 5 months ago
    Reply

    I wonder how much of that ad spend is us agencies advertising ourselves. Lol

  28. Pralhad Tarde 5 months ago
    Reply

    This is more valuable than any course if someone knows digital marketing. Thanks a lot Buddy. 🙏

  29. Terri Storm 5 months ago
    Reply

    This was so helpful. It was well thought out and I know it will be useful to me. Thank you for the list of resources!

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  31. Jofre Ruck 5 months ago
    Reply

    Great video, thanks for the insight and recommendations on the readings.

  32. Lìonel Tunisianò 5 months ago
    Reply

    Thank you so much for this rich video!

  33. Eddy Kindermans 5 months ago
    Reply

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  34. ray edwards 5 months ago
    Reply

    Flipping Gold! I'm exhasuted now as that was some quality heavy shit!!!

  35. Tom Szustek 5 months ago
    Reply

    Very interesting point of view and many useful tips but why are you waving your hands, it's extremely annoying…

  36. Brian Bui 5 months ago
    Reply

    Thanks for sharing this great content! If anyone's looking for additional hands-on digital marketing training, our company also has developed a free resource that we think you'll find useful: https://directiveconsulting.com/institute/

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