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5 Digital Marketing Skills to Master for 2020 & Beyond

admin by admin
May 10, 2020
in Truyền Thông
36
5 Digital Marketing Skills to Master for 2020 & Beyond



There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand – plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!

LIST OF RESOURCES

____________________________________________

– Getting Started with the Top Digital Skills | Where to Learn

____________________________________________

If you’re looking to futureproof your career, these skills will help you.

So let’s dive right into it.

The first skill you need is Digital Psychology.

As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.

That’s what digital psychology is all about!

The second skill to learn is Customer Experience (or CX for short),

Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.

Wait, but isn’t that UX?

Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.

This means that every area of your business will impact CX.

So having a solid understanding of your customer’s experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.

The third tip you need is Front-end Code.

Yes, for sure we can get away with not knowing code with the abundance of “coding-free” tools and solutions.

But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.

Coding schools are abundant but have a look at some of our favourites in the resource link!

The fourth skill you need to learn is Video Marketing.

Video marketing is great for increasing social engagement, building authority and converting and increasing sales.

To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo’s (our Head of Video) clip on the principles of applying video across your marketing funnel.

The fifth skill that you need to learn is Digital Analytics.

We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.

And you need to understand both!

It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.

There you have it!

Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.

Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!

——————————————————-

Amsterdam bound?

Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required!

OR

Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course:

OR

our 6-Week Growth Hacking Evening Course:

OR

Our In-House Training Programs:

OR

The world’s only Growth & A.I. Traineeship

Make sure to check out our website to learn more about us and for more goodies:

London Bound?

Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course:

ALSO!

Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more:

Facebook:
LinkedIn:
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Instagram:
Video URL:

#digitalmarketingskills #digitalmarketing

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Comments 36

  1. Growth Tribe says:
    2 years ago

    Get the resource list here – https://hubs.ly/H0l1QCm0

    Reply
  2. Jamin Chowdhury says:
    2 years ago

    This might be the most informative video I’ve ever seen

    Reply
  3. Expert Digital Marketer In Chittagong says:
    2 years ago

    Expert Digital Marketer In Chittagong.
    https://expertdigitalmarketerinchittagon.blogspot.com/

    I am an Expert Digital Marketer In Chittagong. I am an SEO professional and Expert Digital Marketer In Chittagong. I will provide you total Digital Marketing solution. I have a long professional course in this work. I can your website rank on google's first page. We are an Expert Digital Marketer In Chittagong. I can grow your business and economically profitable. I will promote your Business/Service/Product millions of people worldwide.

    Reply
  4. Slyy Max says:
    2 years ago

    i love this

    Reply
  5. Lillian Borden says:
    2 years ago

    Enjoyed the video, but I won't be subscribing because your logo and name is offensive to the indigenous people. As a marketer and human being, you need to understand what is offensive and oppressive and what is acceptable. Cultural appropriation is not acceptable. I hope you will take these things into consideration and change your logo and name. Let's all be better humans. Thanks for reading.

    Reply
  6. Parth mahajan says:
    2 years ago

    Best course for digital ad mastery , Can help u make a lot of money-https://www.supremecommercetraining.com/a/20965/yhYb7pWo

    Reply
  7. chanu ekanayaka says:
    2 years ago

    @t – ENJOY THE FREEDOM OF WORKING FROM HOME ! GET STARTED TODAY…!

    Reply
  8. Manuela Jacard says:
    2 years ago

    Great vid!, Big thanks from Chile! 🙂

    Reply
  9. Heath Barber says:
    2 years ago

    First time looking at one of your videos and I'll be watching many more. Thank you!

    Reply
  10. Sofi Khmara says:
    2 years ago

    amazing, thanks so much!!

    Reply
  11. Davie Donna says:
    2 years ago

    What programming language should a digital marketer be learning?

    Reply
  12. Kamrul Islam says:
    2 years ago

    Great video man,carry on..we want more and more.I have also know a internet marketing company,if anyone interest to visit this www.getBRANDEDtoday.com

    Reply
  13. Programmer says:
    2 years ago

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    Reply
  14. Kamil Łysik says:
    2 years ago

    Learn digital marketing https://www.youtube.com/watch?v=tdnu06H4lrA

    Reply
  15. Ehsanul Hoq says:
    2 years ago

    Thanks for this great content.

    Reply
  16. nisar malik says:
    2 years ago

    GOOD EDUCATIVE CONTENT

    Reply
  17. Hra John says:
    2 years ago

    Good! i find a free way to increase website online sales in showds.com

    Reply
  18. Ričard Dechtiarenko says:
    2 years ago

    Great content.

    Reply
  19. umar mumbai blogger says:
    2 years ago

    Love from India

    Reply
  20. Silicon Entrepreneur says:
    2 years ago

    I was thinking about fb ads or video marketing

    Reply
  21. Christy Maniyattu says:
    2 years ago

    Very helpful advise for Digital Marketing. Thanks a lot. Contact Bowaba Kuwait for all Digital Marketing and Advertising needs.

    Reply
  22. Que_Rico says:
    2 years ago

    Just discovered your channel and if your other videos are like this one, I've never binged on anything but this channel will be the first one lol

    Reply
  23. Rodrigo Puebla says:
    2 years ago

    Hi Guys! Great content, won a suscriber today

    Reply
  24. Brian Zhang says:
    2 years ago

    What a great list for a new digital marketer like myself. But seeing this list made a a little bit overwhelmed. Long way to go.

    Reply
  25. Alex Moreno says:
    2 years ago

    Superb video!

    Reply
  26. S. M. says:
    2 years ago

    Thank you. Subscribed!

    Reply
  27. Gustavo Herrera says:
    2 years ago

    I wonder how much of that ad spend is us agencies advertising ourselves. Lol

    Reply
  28. Pralhad Tarde says:
    2 years ago

    This is more valuable than any course if someone knows digital marketing. Thanks a lot Buddy. 🙏

    Reply
  29. Terri Storm says:
    2 years ago

    This was so helpful. It was well thought out and I know it will be useful to me. Thank you for the list of resources!

    Reply
  30. jimmy andrew says:
    2 years ago

    Hello! My name is jimmy andrew, an author of 123.hp.com/setup6968. When you bought HP OfficeJet Pro 6968 all-in-one printer for your home or office premises, you should know how to unbox the printer and set it up to start print job. All I want to inform you that I am technical writer have been written immense blog on every HP Printer model. So, if any of you are not enough skilled or proficient to setup your HP OfficeJet Pro 6968 printer, can read the blog I have posted. Although, you may also directly contact me through helpline number to get instant support as I am working with a highly talented team and all are always ready to handle your problem.
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    Reply
  31. Jofre Ruck says:
    2 years ago

    Great video, thanks for the insight and recommendations on the readings.

    Reply
  32. Lìonel Tunisianò says:
    2 years ago

    Thank you so much for this rich video!

    Reply
  33. Eddy Kindermans says:
    2 years ago

    6th marketing skill: try to make your online videos shorter than 3 minutes, because nobody's watching any more after that…#investinacopywriter #orevenbetterascreenwriter

    Reply
  34. ray edwards says:
    2 years ago

    Flipping Gold! I'm exhasuted now as that was some quality heavy shit!!!

    Reply
  35. Tom Szustek says:
    2 years ago

    Very interesting point of view and many useful tips but why are you waving your hands, it's extremely annoying…

    Reply
  36. Brian Bui says:
    2 years ago

    Thanks for sharing this great content! If anyone's looking for additional hands-on digital marketing training, our company also has developed a free resource that we think you'll find useful: https://directiveconsulting.com/institute/

    Reply

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