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8 Powerful Facebook Marketing Strategies Businesses Can Implement Today



Facebook marketing is one of the most valuable tools for businesses and brands of all sizes.

More than 2 billion people login to Facebook every single day to connect with friends/family and share content that they are passionate about.

But one of the biggest questions we get at Buffer from marketers and business owners is: How can my brand succeed with Facebook marketing in today’s social media climate?

More content is being shared than ever before and Facebook is slowly moving to a “pay-to-play” model.

With these 8 powerful Facebook marketing tips for businesses, you can absolutely stand out on Facebook! There are so many exciting opportunities on the platform, which will only continue to grow as we enter 2018.

Feel free to reach out in the comments below with any questions or comments! I’d love to hear from you 🙂

– Brian

Music provided by Epidemic Sound: player.epidemicsound.com

We had a ton of fun making this episode and so we hope you enjoyed it as well!

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Music provided by Epidemic Sound: player.epidemicsound.com
Camera: iPhone 6S
Mic: IMDEN Lavalier Microphone
Edited: iMovie / After Effects
Stabilization: AmazonBasics 50-Inch Tripod

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39 Comments
  1. Boyka 5 months ago
    Reply

    I recommend for you to keep your vides short as well

  2. Amtul Quddus 5 months ago
    Reply

    A business needs to be careful of the ads fatigue. It is a situation where a particular viewer sees an Ad multiple times while scrolling by the Facebook Feed. Hence, decreasing the number of conversions your Ads would generate, while there’s a notable waste of your resources. So to make sure that your audience isn’t annoyed with the same Ad popping up again and again, and you don’t end up with an expensive campaign that didn’t generate you any profit, take these steps to combat Facebook Ads fatigue;
    Click here to read more (eight ways through which businesses can benefit from while analyzing their Facebook Ads).
    https://www.xcentricservices.com/facebook-ads-8-ways-to-analyze-paid-social-media/

  3. Tiga berlian Mandiri 5 months ago
    Reply

    Upgrade the audio 👍

  4. ray gun 5 months ago
    Reply

    is this still applicable 2020?

  5. IMPEL Learning Solutions 5 months ago
    Reply

    The way to Implement Your Marketing & Sales Video https://blog.impellearning.com/the-way-to-implement-your-marketing-sales-video/

  6. mark garland 5 months ago
    Reply

    R.I.P Facebook 2019, (it's dead, just in case your living in the past).

  7. Mary Doblander 5 months ago
    Reply

    Great information….

  8. Astro Tramp 5 months ago
    Reply

    my number 1 tip for making video content is buy a microphone, my number 2 tip is get out of your living room or get a backdrop lol

  9. Syed Liaquat 5 months ago
    Reply

    How can i market my giftshop on social media ? Target customers around 1 mile

  10. Dan Deen 5 months ago
    Reply

    This just reminds me of Google AdWords. That thing is so complicated and such a mess did you have to hire someone else to deal with it. Then again you will spend thousands of dollars and your windup betting against the bottom feeders. I'm very disappointed in this already cuz it just feels like another Yelp scam. I wish someone could prove me wrong but I'm not seeing it

  11. Dan Deen 5 months ago
    Reply

    I'm not interested In selling a gadget. I have a construction company in Southern California and the people in my area are the people I'm trying to reach. 90 million people on Facebook mean nothing to me. So far I've watched many videos and followed Facebook own tutorial step by step and I keep hitting a wall. I don't know how I'm supposed to reach anybody or something it doesn't work and has nothing for support. Reading through hundreds of Articles posted by other people who do not know what they are doing is not my idea of support. Paying a company thousands of dollars to straighten this mess out is not my idea of support

  12. Bayshore 5 months ago
    Reply

    Thanks for the good informational video. However, you should know by now that audio makes or breaks a great video. You may want to invest in a good microphone system.

  13. mbali makhubo 5 months ago
    Reply

    Thank very super helpful

  14. javier 5 months ago
    Reply

    Hi man, thank you very much for your orientation, the video is really helpful. I just have a question, I am just starting my business and I don't have a facebook page for it, should I start with my personal facebook to use my friends?

  15. GUAVA BEAN 5 months ago
    Reply

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  16. Julie Richards 5 months ago
    Reply

    You are talking about the response time to answer back and the first thing that crosses my mind is I get a ton of men that find my pages and start hitting on me or asking me to marry them
    Which I normally response back thank you and this is a business page. This only leads to them trying harder and since they are not in my selling area and normally from Africa. What can be done about this?

  17. S.T. Amaechi 5 months ago
    Reply

    1. Facebook is the platform, content is where the magic happens.
    2. Facebook videos: keep them short and best for first
    3. Post curated content from top brands in your industry. It's not to drive traffic or sales but to build awareness and relationships
    4. Repurpose and re-share your top performing contents. Wait 3-4 weeks before doing this
    5. Use Facebook pages to watch to curate content, set goals and benchmarks, and find and get inspiration for your own content.
    6. Facebook messanger: To deliver content in new ways to your Facebook fans. For getting people to opt-in, and for customer service.
    7. Facebook groups for building a community around a topic within a niche for value, education, and usefulness.
    8. Customer service on Facebook. Don't fail to comment on reviews posted on your page.

  18. The Influencer Project 5 months ago
    Reply

    With over 2 billion monthly active users worldwide, you should take advantage of Facebook to grow your business.

  19. Awesome Products 5 months ago
    Reply

    Hey there,

    Awesome Video.

    What other hints have you got?

    Right now I am looking at other good tip videos

    Thanks again

    Enjoy the day

  20. G438 5 months ago
    Reply

    Hey, you wanna buy a shirt?? its pretty funny…. https://teespring.com/stores/chuck-s-shirts-and-stuff

  21. LOW QUISE BEATS 5 months ago
    Reply

    Modern Facebook marketing this is an E book On how to show you To market yourself the right weight on Facebook    https://payhip.com/b/c4ka

  22. A Branch of Holly 5 months ago
    Reply

    Such useful information to take action on, thanks so much!

  23. ALEX NDITOH 5 months ago
    Reply

    sound poor

  24. Very Cool Products 5 months ago
    Reply

    Hey there,

    Awesome Video.

    What other types of marketing do you do?

    Right now I am looking at other strategies

    Thankyou

    https://www.instapaper.com/read/1161545342

  25. Jerry Samuels 5 months ago
    Reply

    Really good information. Thank you.

  26. Sysokha Sin 5 months ago
    Reply

    Helpful

  27. Kundan Gaikwad 5 months ago
    Reply

    Hey guys . Do you want to know the secrets of digital marketing ?
    Do you want to earn money instantly throigh digital marketing ? Go to https://www.webnovidya.com/?wpam_id=106

  28. Adam Smith 5 months ago
    Reply

    Exceptional video. Thank you for sharing internet marketing info.

  29. joie gahum 5 months ago
    Reply

    Hashatory can be helpful.

  30. Martin Nolan 5 months ago
    Reply

    is this caucasian neil patel?

  31. Kevin Whitsitt 5 months ago
    Reply

    One great hack is to re-target people that are already in your salesfunnel. https://www.youtube.com/watch?v=vb8_0zj7lG4&t=5s

  32. Kris Schoeters 5 months ago
    Reply

    Thanks ! Great tips 👌🏻👌🏻👌🏻

  33. Healthify My Life 5 months ago
    Reply

    Customer first 🙋👍

  34. Lorenz Onyekachi 5 months ago
    Reply

    This is nice. Thanks a lot.

  35. Making Daily Happy Life 5 months ago
    Reply

    thanx, nice video here a great thing for video makeing get it https://tinyurl.com/ybmt2hd5 here Get Even More AMAZING Scenes & Special Character Themes for VideoMakerFX EVERY MONTH with this.

  36. SIAKA STEVOE 5 months ago
    Reply

    looking forward to hiring a professional online marketer do you have anyone in mind you would recommend

  37. Solar 5 months ago
    Reply

    should time stamp if possible

  38. Bronwyn Russell-Collins 5 months ago
    Reply

    Great information thank you for sharing your wisdom🇦🇺

  39. Abdel Rahman Nofal 5 months ago
    Reply

    Hi Brian. Where can I get the stats you provide?
    Also I couldn't find the pages to watch, knowing that my page has more than 900 likes?

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